Also known as “ aura maxxing,” this new-age slang is like charisma cultivation with a digital twist. The term originally popped off in anime fan spaces, where characters with that intense, unbothered energy were being hyped for their vibes alone. Aura farming refers to the deliberate act of behaving or presenting oneself in a way that builds a cool, charismatic, or impressive aura An 11-year-old Indonesian boy has been dubbed the “ultimate aura farmer” by the internet, as videos of his performance rack up millions of views. But what exactly is aura farming ? Viral kid aura farming in Indonesian Dragonboat Race.