Google Alerts is a service that sends emails when new results match a user's search term. Learn about its history, features, issues, and related products from Wikipedia. You can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name. Create an alert Go to Google Alerts . In t Google Alerts is a powerful tool that helps you stay on top of all the things that are important to you. Once you set it up, you’ll get email notifications any time Google finds new results on topics you care about.