LIC ' s Portal for Agents/Dev.Officers/P&GS Customers/BillPay Enquiries User Name Password Please read the question below and enter the answer in the text box In the following number list which number appears first : 53, 31, 17 LICs' Portal Login UserName: Password: Change Password Forgot Password Update Email Id to get OTP Welcome to licmerchant .co.in We would like to inform you that this website is the unofficial website of LIC ( Life Insurance Corporation of India). We are only giving login links & other LIC information to our visitors who are looking for LIC merchant login . All empowered Agents, SBAs, Retired Employees, Micro Insurance Agents are alerted not to use their login and password details in any external software or mobile Apps not provided by LIC .