States are requested to prepare a separate State specific mass media (TVC, Radio spot, panel discussion, programs), outdoor media (hoardings, bus panels, signage’s, wall paintings) and social media (twitter, facebook, whatsapp) plans on POSHAN Abhiyaan Jan Andolan themes. Poshan Abhiyaan was launched by Hon’ble Prime Minister on 8th March, 2018 in Jhunjhunu district of Rajasthan. The focus of Abhiyaan is to lay emphasis on nutritional status of adolescent girls, pregnant women, lactating mothers and children from 0-6 years age. Poshan Maah and Poshan Pakhwada: Since the launch of POSHAN Abhiyaan in March 2018, these events have helped in reaching out to communities through the nation’s biggest nutrition-centric annual Jan Andolans . The month of September is celebrated as Rashtriya Poshan Maah across the country. On March 8, 2018, the government introduced Poshan Abhiyaan Jan Andolan , a flagship program designed to improve nutritional outcomes for women and children through a comprehensive strategy, in recognition of the need for revolutionary change.
