Social media management tools can help you streamline tasks and automate tedious jobs. Here’s a list of the 11 best tools and their alternatives. Social media management involves creating and publishing social media content, monitoring engagement, nurturing user interactions, and measuring performance on multiple social media platforms. Think of social media management as the glue that holds all your social media efforts together. Explore our beginner's guide for effective social media management strategies and level up your online presence effectively. Social media management is the process of creating, scheduling, analyzing, and engaging with content across platforms like Instagram, Facebook, Twitter (X), LinkedIn, and TikTok.