TRP is a metric used in marketing and advertising to compare audience impressions of a campaign or advertisement. Learn how TRP is calculated, used and manipulated in India, and the difference between TRP and GRP. Understand the full form of TRP - Television Rating Point, its meaning, and the methods used for determining TRP . Learn how TRP impacts the success of a TV programme. A Target Rating Point (TRPs) is a crucial metric in advertising, indicating the percentage of a target audience reached by an advertisement. Understanding TRPs is vital for effective media planning and campaign optimization. TRP Full Form The word TRP stands for Television Rating Points. It is used everywhere yet very few people know the meaning and importance of it. In this article, we will study & understand TRP in simple words.
