Ansoff matrix: The Ansoff matrix is a strategic

The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept. The Ansoff Matrix is one of the most widely recognized tools in business strategy, helping organizations identify and evaluate growth opportunities through four distinct approaches. It serves as a simple yet powerful framework for making strategic decisions about product and market expansion. In this article, we’ll explore real-world Ansoff Matrix Examples that illustrate how 10 globally recognized companies have applied this model to drive their growth and strengthen their market ... The Ansoff Matrix is a high-level strategic growth framework to help companies navigate, orient, and develop product & market growth strategy. What is the Ansoff Matrix ? The Ansoff Matrix , also known as the Product-Market Expansion Grid, is a strategic planning tool that helps businesses evaluate and plan their growth strategies. It was introduced by Russian-American mathematician and business theorist Igor Ansoff in 1957. The matrix is designed to guide companies in making decisions about their product and market growth based on two key dimensions: products and markets. Importance of Ansoff Matrix The Ansoff Matrix holds ...