Discover how Reliance Industries strategically revives Campa Cola , tapping into the booming Indian soft drinks market. Explore the acquisition story, re-launch strategy, revenue turnaround, challenges, and opportunities ahead. Campa Cola is a soft drink brand in India that was a market leader in the 1970s and 1980s. It was acquired by Reliance Industries in 2022 and relaunched in 2023 with three variants: cola , orange and lemon. Entry of Campa Cola in Market When Coca- Cola refused to share its secret formula for making the drink, the then Morarji Desai government expelled it from India. Owned by Mohan Singh in the 1970s, the Campa Cola was a drink created by the Pure Drinks Group. Pure Drinks Group was considered to be a giant in the Indian soft drink industry who introduced...
