Leads: In marketing

In marketing, a lead is an individual or organization showing interest in your product or service. To better understand this concept, we can refer to the leads definition, which encompasses various lead types, their importance, and strategies to generate and manage them effectively. Key Takeaways A lead in marketing is defined as an individual or […] Learn what lead generation is, how leads are created and managed, and how lead scoring works in marketing. Find out about the regulation and guidance of lead generation in the financial sector. In this post, we’re cutting through the noise to explore 10 types of leads that are essential for your sales team in 2025. What are leads in marketing? Learn exactly what leads are, why they matter, and how to identify and nurture them to turn prospects into paying customers.