Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management , like all other areas of management comprises of the function of planning, organising, directing coordinating and controlling. Learn about:- 1. Definition of Marketing Management 2. Marketing Concept 3. Features 4. Importance 5. Functions 6. Process 7. Scope 8. Marketing Mix 9. Marketing Decision Making 10. Orientation 11. Issues. What is Marketing ... Efficient marketing management is vital to growing your business. Luckily, this guide covers it all for you from research to execution! What is Marketing Management ? Marketing Management is defined as a process by which organizations oversee and coordinate various marketing efforts and the individuals involved, including managers, professionals, and contractors. These efforts typically involve setting goals, conducting market research, creating campaigns, identifying target audiences, and managing content across multiple channels and mediums. Ultimately, effective marketing management requires the successful execution of ... A MMM graduate can grow their career in roles that involve Brand Management , Marketing, Media Planning Management , Creative Management , Marketing Communications or Corporate Communications Management , Events Management , Digital Marketing Management , etc.