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Shades of Mauve Color Mauve color variations offer a variety of opportunities for creative expression in fashion and design. Mauve has a variety of colors to choose from, whether you’re looking for a soft, subtle shade or a strong, dramatic hue. Rose Mauve Color #AF9690 Rose mauve is a muted shade of pink with purple undertones. Learn about the different shades of mauve , a versatile hue that ranges from soft pastels to rich purples. Find out how to use mauve in design and fashion with examples and HEX codes. Bring the enchanting atmosphere of mauve colours, elegant purple and pink tones into your designs. With HEX codes and categories. Mallow wildflower Mauve (/ ˈmoʊv / ⓘ MOHV; [2] / ˈmɔːv / ⓘ MAWV) is a pale purple color [3][4] named after the mallow flower (French: mauve ). The first use of the word mauve as a color was in 1796–1798 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow, [5] with the first recorded use of mallow as a color name in English in 1611. [6] Mauve contains more gray and more blue than a pale tint of magenta ...