Persuasion: EGyanKosh IGNOU Self Learning Material (SLM)

eGyanKosh IGNOU Self Learning Material (SLM) 18. School of Journalism and New Media Studies (SOJNMS) Levels Master's Programmes Master of Arts in Journalism & Mass Communication (MAJMC) (English) MJM-030 Media and Communication Theories Block-2 Psychological Theories persuasion , the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. One’s attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one’s physiological states). Not all communication is intended to be persuasive; other purposes include informing or entertaining. Persuasion often involves manipulating people, and for this reason many find the exercise distasteful. Others ... Examine what is persuasion , find out what skills you require to successfully persuade others and explore a step-by-step guide on how to improve these skills. Persuasion is the act of influencing someone's thoughts, beliefs, or actions through reasoning, logic, or emotional appeal, often used in communication.