With the success of its electronics business, Samsung is an internationally recognized industry leader in technology and a Top 10 global brand. SAMSUNG The Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It is comprised of around 80 affiliated businesses, most of them with name Samsung attached to them. Samsung is the largest South Korean chaebol (business conglomerate). As of 2020, Samsung was the world’s 8th highest brand in terms of value. The word Samsung means “three stars.” The name was chosen by Samsung founder Lee Byung-Chul whose vision was for his company to become ... Samsung's mission is to create human-driven innovations that defy barriers to make a better world for all. Read our stories to learn more about us. Samsung Group[1] (Korean: 삼성; pronounced [samsʌŋ]; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul.