Snowball sampling: Explore the benefits of snowball sampling in

Explore the benefits of snowball sampling in 2024, enhanced by AI to reach hard-to-access populations. Learn how modern technology streamlines recruitment and improves data quality for social science research with InnovateMR's innovative solutions. Snowball Sampling is a research technique where initial participants refer others they know, gradually increasing the sample size. It is useful for studying hard-to-reach or hidden populations. In sociology and statistics research, snowball sampling [1] (or chain sampling, chain-referral sampling, referral sampling,[2][3] qongqothwane sampling[4]) is a nonprobability sampling technique where existing study subjects recruit future subjects from among their acquaintances. Explore the details of snowball sampling in this comprehensive guide. Learn about its techniques, applications, and real-life examples.