New India Assurance Company Limited is a leading public sector general insurance company in India, owned by the Government of India. Founded by Sir Dorabji Tata in 1919, it was nationalized in 1973. The New India Assurance Co Ltd was established in 1919 by Sir Dorab Tata in Bombay, now Mumbai, India. It initially started its operation as a life and general business. Then in 1956 New India became an exclusive General Insurance Company. Get our mobile app for faster access. NIA has launched a new WebSite for the benefit of our Customers and other stakeholders. The WebSite can be accessed at https://www.newindia.co.in Existing Customers are requested to use the above mentioned URL to access the Customer Portal.